Welcome Min

Posted on March 31, 2017 by Nikki Duerden


My sister Simone (or Min as she is affectionately known) has recently joined Pure Folly as a Director and we are thrilled to welcome her (both back home to Australia, as she has lived in Europe as an expat for 26 years) to the Pure Folly team. As a trio, we are sharing tasks, co-creating and collaborating in general.


Min and I headed to Bali in March 2017’ to co-create our Winter range with Yuni & Nurmadi, developing the range you can now see @ www.purefolly.com.au (the only place you’ll find the entire collection).


Min has taken our Winter 2017 Collection out and about to selected retailers in regional, coastal and metropolitan Victoria. Having introduced the range and our ethos to potential stockists, we are presently working with them to refine their individual range selections in readiness for launching for Mother’s Day. Selecting the right retail partners is very important to the Pure Folly brand and ethos.


Discovery - Who knew?

The 2017 Winter Collection

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